Social Media Advertising

Adver harnesses the advertising potential of social media, offering businesses affordable ways to engage target audiences. We create compelling, shareable content across multiple platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok. Recognising each business's uniqueness, our skilled marketers tailor social media campaigns to meet specific client needs.

Talk to us about your Social Media needs

What are Social Media Ads?

Social media ads are effective for businesses to promote their products or services on platforms like Facebook, Instagram, Twitter, and LinkedIn. Using advanced targeting capabilities and pricing models, social media ads help businesses increase brand awareness, drive traffic, and generate leads and conversions. Adver specialises in tailored social media advertising services to help businesses achieve their marketing goals.

Some of our Platforms

  • Instagram

    Advertisers can showcase their products or services using visually engaging formats such as photos, videos, and carousels. They can use cost per click (CPC) and cost per impression (CPM) to reach their target audience based on demographics, interests, and behaviors.

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  • Facebook

    Advertisers can reach a large audience with various formats, including photos, videos, and carousels. They can use cost per click (CPC), cost per impression (CPM), and cost per action (CPA) to reach their ideal audience based on demographics, interests, and behaviors.

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  • LinkedIn

    With LinkedIn ads, businesses can reach B2B audiences based on company size and job function. Use cost per click, cost per impression, and cost per send. Sponsored content and sponsored InMail formats increase brand awareness and generate leads.

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  • Snapchat

    Advertisers can target a highly engaged, youthful audience with a range of visual formats, including sponsored lenses, filters, and geofilters. Cost-effective options like cost per swipe (CPS) and cost per view (CPV) can help maximise ROI.

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  • YouTube

    Advertisers can connect with a vast audience through engaging video ads on YouTube's TrueView platform. With advanced targeting options and flexible pricing models, advertisers can maximise ROI and achieve their marketing goals.

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Targeted Ads

We create highly-targeted ads that reach your ideal audience based on demographics, interests, behaviours, and location. This ensures that your ads are seen by people who are most likely to be interested in your products or services, maximising your ROI and driving conversions.

Ad campaign management

Our team manages your social media ad campaigns from start to finish, optimising your ads for performance, and making continual adjustments to improve results. We work closely with you to understand your business objectives and provide transparent reporting to help you achieve your goals.

Ad creative

We create visually stunning ad creative that captures the attention of your target audience and effectively communicates your brand message. Our team tests different ad formats, messages, and images to ensure the best possible results for your business, driving engagement and conversions.

Ad Testing

We constantly test different ad formats, messages, and images to determine the best approach for your business and maximise your return on investment. We use A/B testing and other methods to ensure the effectiveness of your ads, helping you get the most out of your advertising budget.

Reporting

We provide regular reports on the performance of your social media ad campaigns, including metrics such as reach, engagement, clicks, and conversions. Our reports include insights and recommendations to help you make informed decisions about your campaigns, so you can continually improve and grow your online presence.

FAQ - Social Media

Adver can help you develop custom ad creative, targeting, and messaging that resonates with your target audience and drives results.

Adver uses advanced analytics tools to track and analyse your social media advertising performance, providing detailed reports and insights to help you optimise your campaigns

Social media advertising can be effective for businesses of all sizes and industries, especially those that are looking to increase their brand awareness, drive more website traffic, or generate more leads.

Adver provides full transparency and control over your social media advertising campaigns, and we work closely with you to ensure that your campaigns align with your business goals and objectives.

Yes, Adver offers social media content strategy development and content creation services that can help you engage your target audience and drive more social media traffic to your website.

Adver uses a variety of targeting options, including demographic, geographic, and interest-based targeting, to help you reach your ideal audience and maximise your social media advertising ROI.

Adver uses advanced analytics tools to track your social media advertising performance and measure your ROI, providing detailed reports and insights to help you optimise your campaigns.